Train the TRainer Leadership training
Good teams don’t happen by accident. They’re built by leaders who know how to coach.
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How it works
Leadership starts with clarity, consistency, and the ability to lead by example.
This coaching helps you become the kind of leader people want to follow.
We focus on how you show up how you decide, communicate, and set standards that drive performance.You’ll identify what’s holding your team back and build the habits, mindset, and systems that shift you from reactive to intentional leadership. Learn to lead under pressure, drive accountability, and shape a culture that lasts.
It’s focused. It’s intentional. And it builds momentum that sticks.
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Why it works
Sales performance lives and dies by leadership.
If managers only coach results not behavior, you get process without progress.
Most leaders were promoted, not trained. That’s why teams underperform.We change that. Your managers will learn to coach behavior, lead with clarity, and drive performance that sticks.
We train using your real data, targets, and scenarios so they walk away ready to act.Because leadership should never be your weak link
What We Cover in Leadership
Module 1
Building Strong Sales Leaders & Teams
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âś… From high-performing rep to high-impact leader
âś… The mindset shift: managing outcomes through others
âś… Setting the tone: habits, language, and standards
âś… Leading with presence and control in fast-paced environments
âś… How leadership affects team revenue, turnover, and retention -
âś… How to coach behavior, not just results
âś… Building coaching into daily routines (not just formal reviews)
âś… Spotting mindset issues before they hit performance
âś… Real-time feedback loops that actually work
âś… Coaching styles that lift underperformers and stretch top talent -
âś… Structuring daily, weekly, and monthly team flow
âś… Aligning activity to commercial outcomes
âś… Leading high-impact sales meetings and huddles
âś… Removing ambiguity and driving execution
âś… Tools to simplify reporting, reviews, and planning -
âś… Creating a culture of ownership and follow-through
✅ Managing with metrics — not emotion or guesswork
âś… Holding reps to standards without overstepping
âś… High-performance 1-on-1s that drive change
âś… How to challenge resistance professionally and directly -
âś… Identifying the real cause of performance issues
âś… Structuring reset conversations with clarity
âś… Coaching attitude, not just skill or effort
âś… Navigating difficult conversations without conflict
âś… When to coach, when to push, and when to escalate -
âś… Categorising reps: new, plateaued, high-potential
âś… Building structured growth plans per rep type
âś… Coaching for progression, not just compliance
âś… Tracking development through real metrics
âś… Succession planning and internal talent pipelines -
âś… Keeping the team focused through market shifts
âś… Leading confidently during change, restructure, or uncertainty
âś… Protecting momentum and morale after setbacks
âś… Pressure-tested frameworks for calm, control, and direction
âś… Preventing burnout while maintaining high standards
Module 2
Strategic Sales Leadership: Growth, Scale & Futureproofing
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âś… How to move from reactive to proactive sales management
âś… Aligning sales plans to business objectives
âś… Structuring your team to support long-term growth
âś… Identifying and filling strategic sales gaps
✅ Forecasting with logic — not guesswork -
âś… Using performance data to lead with clarity
âś… What to measure, why it matters, and how to act
âś… Building scorecards and dashboards that drive behavior
âś… Identifying trends, gaps, and early warning signs
âś… How to turn data into strategy (and action) -
âś… Understanding your position in a shifting market
âś… Identifying trends and threats before they hit
âś… Differentiating beyond price or product
âś… Positioning your team as trusted advisors, not just sellers
âś… Training your team to articulate strategic value -
âś… Designing roles, territories, and functions for scale
âś… When and how to restructure your sales team
âś… Aligning sales ops, marketing, and delivery
âś… Building internal systems that reduce friction
âś… Delegating leadership and creating a performance chain -
âś… Building agility into your sales structure
âś… Developing leaders at every level
âś… Training for adaptability and change-readiness
âś… Systemising onboarding, coaching, and upskilling
âś… Embedding innovation and continuous improvement into team culture -
âś… How leaders forecast, prioritise, and allocate resources
âś… Managing long-term accounts vs short-term wins
âś… Creating pipeline visibility across the full team
âś… Leading proactive pipeline reviews, not just CRM updates
âś… Structuring team actions to match revenue strategy -
âś… Training reps to think beyond their targets
âś… Teaching business acumen and value-based conversations
âś… Aligning sales, finance, and delivery thinking
âś… Instilling strategic thinking in daily execution
âś… Creating team rituals that support commercial growth
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How it’s done
By equipping sales leaders with the right training, businesses empower their teams to adapt, compete, reduce staff churn, and consistently achieve results.
Review
Sales Snapshot & Insights
We assess your current sales performance, team structure, and (if applicable) your existing training content. This helps us identify what’s working, what’s not, and where the biggest opportunities are.
Step 1.
Understand
Information Gathering Session
We speak with your key team members or use surveys to understand your goals, challenges, customers, and market. This ensures everything we build is rooted in your reality not theory.
Step 2.
Tailor
Custom-Built Training Design
We build your training around your business using real examples, language, and scenarios from your world. Nothing generic. Just high-impact content your team will instantly relate to.
Step 3.
Choose
Select Your Training Focus
Pick from six powerful areas we specialize:
Step 4.
Decide
Choose How It’s Delivered (Available in-person, online, or hybrid)
Select your delivery format:
One-on-one coaching
Leadership training
Step 5.
Delivery
Training That Drives Results
This is where the transformation happens. We deliver practical, no-fluff training your team can apply immediately to boost confidence, performance, and results.
Step 6.
Other area’s we train