about us
Real-world coaching for individuals, teams, and organisations ready to grow
If You’re Serious About Performance, We’re Ready to Help.
Book a time to talk. No pressure. Just clarity.
Our purpose. Our people. Our principles
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Who we are
We’re a sales training company built by people who’ve been in the trenches not just teaching sales but doing it. Strategic Sales Results exists to raise the standard of how individuals and teams are developed, coached, and supported in today’s business world.
We’ve built high-performing sales teams, launched sales centres from the ground up, and led performance across industries like real estate, telco, insurance, and outbound sales. That experience is the foundation of our training structured, practical, and built to solve the real challenges sales professionals and leaders face every day.
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What we do
We deliver performance-based sales training that blends proven techniques with real-world execution. Our programs build both skill and structure helping individuals, teams, and businesses sell with confidence, lead with clarity, and operate with consistency.
This isn’t just sales tips or motivation. We train across the full sales cycle: mindset, prospecting, lead generation, pitching, objection handling, negotiation, closing, and follow-up. We also provide onboarding frameworks, coaching tools, and leadership development to scale performance across the entire organisation.
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Our Mission
At Strategic Sales Results, our mission is to reshape the future of sales training by replacing surface-level theory with real coaching, proven systems, and deep human connection. As businesses shift toward hybrid work models and AI, one truth stands: Sales Is Still Human!
Now more than ever, human-centered coaching isn't just about skill development it provides clarity, connection, and confidence for professionals navigating isolation, mental fatigue, and the pressure of remote work. It brings back the spark, the energy, and the accountability that drives true performance.
Our Story
Sales managers, BDMs, and frontline reps were expected to deliver without the coaching, structure, or systems needed to perform. No frameworks. No growth path. Just pressure.
I started Strategic Sales Results to bridge the gap between expectations and execution to deliver results.
We don’t offer training for the sake of it. We embed structure, rhythm, and performance systems that actually drive results. Whether you're leading a team or chasing your own targets, we give you the tools, mindset, and support to perform consistently and confidently.
In a world obsessed with automation and AI, we’ve taken a different path. Yes, we use smart tools to sharpen strategy and streamline execution, but what truly drives sales is still human. Your ability to connect, lead, and close is what wins business. That’s what we coach. That’s what we build.
Sales isn’t just a job. It’s a life skill that transforms confidence, opportunity, and income when done right. We don’t just train we develop high-performing people through ongoing, real-world coaching that evolves with the role. Whether you’re leading a team or chasing targets yourself, we give you the tools, structure, and support to perform at your best consistently.
Training is temporary. Development is ongoing.
If you're serious about long-term performance growth for yourself or your team let’s connect.
After 15 years leading high-performing sales teams across insurance, telecommunications, B2B/B2C, and outbound call centers, I kept seeing the same cycle play out: capable people, big targets, and no real development.
Meet the Founder Arthi Lata
6 Core Areas We FOCUS ON
